THE TEN MOVEMENT // THE GREAT DEBATE
The Joanie Bernard Foundation has a noble goal: to give every cat, whether they live inside or out-, a “tenth life” through spaying and neutering. They created the Ten Movement to spread the word and came to us to create a campaign to amplify the message. We arrived at a cheeky insight: whether you love cats or hate ‘em, you’re gonna want to spay ‘em. “The Great Debate” was born: a look at the age-old animus between cat lovers and haters, and how there’s finally something about which both sides can agree.