FRANKIE // DO GOOD AND THEN, DO IT AGAIN (IN DEVELOPMENT)

Frankie is a plant-based wipe that wants to be the first brand to make a version for every occasion: your counter, your toddler, your gym equipment, your own…equipment. If it needs a wipe, there’s a Frankie for it. We created a brand idea built on a simple insight: there’s a pleasure and a beauty in productive, repetitive tasks like cleaning. We expressed that beauty through packaging, using unexpected, captivating photography to convey the “moment of mess” – when the joyful ritual of cleaning can finally begin.