LOLLAPALOOZA // A WRISTFUL OF FESTIVAL

We collaborated with Lollapalooza to prototype a wristband / app platform for all things Lolla. Use it as your ticket, wallet and backstage pass. The app adds social functionality and the wristband LEDs make you a programmable part of the show. Plus, we created a loyalty concept that rewarded fans of Lollapalooza bands for interacting with them year-round. Lolla executed a simple version of this in the past couple of festivals., but there’s still big appetite to build the full enchilada.