KITCHENAID // A SIMPLE ASK, A SWEET RESPONSE

The best movements are built to last. We supported KitchenAid in developing and launching their “10,000 Cupcakes, One Great Cause” campaign in honor of Breast Cancer Awareness Month. KitchenAid asked a simple request: asking people to bake their favorite cupcakes, and post a picture of it on Twitter or Instagram with the hashtag #10000cupcakes. In return, KitchenAid pledged to donate $1 for every shared cupcake, every year during the month of October. The response can only be called a groundswell: To date, tens of thousands have been raised to support the Susan G Komen Foundation.