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PURA STILL // NO BUBBLES. ALL BITE.

Hard seltzers are everywhere. But Pura Still came to us with something different: a touch of fruit, a touch of coconut water and a naughty, little secret: 4.5% ABV. What you see is not always what you get, and we launched by playing up the little mysteries we all hold close.

Model poses playfully against a floral backdrop, promoting Pura Still blackberry water with a catchy tagline.
Man smiling next to a six-pack of Pura Still sparkling water with a playful background of red hearts.
A woman in a checkered dress sits on a vintage sofa next to a promotional ad for Pura Still blackberry drink.