WATERLOO // CANNED WATER CAN DO MORE

Waterloo Sparkling Water was doing just fine. But when one of the country’s biggest retailers decided to carry the brand on 3,000 of their shelves, we got a phone call. The brand wanted to spread their unapologetic vibe around the country in a bigger way. So we came up with a simple idea: Waterloo reimagines what a sparkling water can be, and in the time it takes to drink a can, might inspire you to reimagine yourself. We reimagined the production approach too, utilizing a combination of live film / photography, more conventional motion graphics and some amazingly cool AI-aided animation to tell our stories. Cool. And refreshing.