SAMSUNG INNOVATION // CONNECTING PREEMIES TO MOMMIES

Samsung is always looking to showcase its innovative spirit through unexpected use of its products. While the Samsung divisions usually compete, in this case, we managed to achieve a collaboration with both Samsung Mobile and Samsung Audio. Together with our tech partners, we prototyped an app/hardware hybrid to help connect babies born premature to their mothers through the most powerful, and nurturing language of all: the heartbeat. We made this film to share it with the world. The technology is still in test with a major hospital network in South Korea, with hopes of expansion soon.