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SKITTLES // COLOR FTW

Skittles, known for its unconventional brand voice, asked us for a consumption-driving activation. We developed a massive twist on “Rock Paper Scissors,” a nationwide online tournament played with Skittles, and invented Skittles Recognition Technology®, a novel combination of facial and color recognition, which used the actual product as a trigger. The champion took home $50,000 and a ridiculously one-of-kind Skittles-dispensing Championship Belt. We took home a boatload of awards 😉

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A person on a ladder looks at a rainbow above houses, promoting a Skittles game with the text "All it takes is a bag of Skittles and a dream.
A man in a suit climbs a ladder toward a colorful Skittles game on a computer screen.
A person climbs a ladder towards a giant octopus tentacle and a robotic hand, promoting a Skittles game.
A colorful game interface featuring an octopus, explosion, and Skittles branding on a laptop screen.
A giant octopus tentacle swirls above buildings in a colorful Skittles advertisement on a laptop screen.
Colorful championship belt decorated with Skittles and the text "Rock Paper Skittles National Championship.
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