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SKITTLES // SUNSHINE THE RAINBOW

What better time to taste the rainbow than when the sun is out? Positioned against the cacophony of chocolate, we wanted to remind our passionate consumer that Skittles was the official candy of summertime. We used the brand’s signature, odd visual storytelling to turn the world of summer upside down online and at retail.

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Woman blowing a bubble with a bubble wand, colorful Skittles candies floating against a blue sky backdrop.
A person in a white shirt and red shorts jumps joyfully, surrounded by colorful Skittles and a bright blue sky.
Red gloved hand holding tongs with a Skittles logo against a blue sky, promoting summer candy enjoyment.
A hand holds a colorful ice cream cone topped with Skittles against a clear blue sky.
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